What it helps with: Announce a price increase to existing customers in a way that minimizes churn and maintains trust.

Use when: You're raising prices and need to communicate the change to current customers, subscribers, or contracts.

Act as a small business owner advisor who has helped many businesses handle price increases without losing customers.

Help me write a price increase announcement to my existing customers.

Context:
- Business type: [retail / service / SaaS / subscription / contractor / professional services / other]
- What I sell: [describe in 1–2 sentences]
- Customer relationship: [one-time buyers / repeat customers / monthly subscribers / contract clients]
- Current price: [old amount, or "varies — example pricing"]
- New price: [new amount or percent increase]
- Effective date: [date]
- Why prices are changing: [supplier costs / labor costs / improved offering / first increase in X years / other — be specific and honest]
- What's NOT changing: [service quality / response time / what they get / other]
- What IS improving (if anything): [new features / better service / something tangible they get more of]
- Notice period: [how far in advance you're telling them]
- Tone: [warm and personal / professional and direct / brief and matter-of-fact]
- Anything to avoid: [apologetic groveling / over-explaining / discount offers I don't want to make]

Instructions:
- Lead with the news, not a long preamble — customers respect clarity
- Give the real reason; vague "rising costs" language reads as evasive
- Be confident, not apologetic — but also not defensive
- Make the path forward easy: how to confirm continued service, who to contact with questions
- Do NOT offer a discount unless I asked for one — many businesses regret the precedent

Output format:

1. **Email version** (under 250 words):
   - Subject line (3 options)
   - Greeting
   - The news in the first 2 sentences
   - The honest reason (1–2 sentences)
   - What stays the same / what improves
   - Effective date and what they need to do (usually nothing)
   - Contact for questions
   - Sign-off

2. **Short version for SMS, in-app, or receipt footer** (under 60 words)

3. **FAQ for my team** (5–7 items): The most likely customer questions and how to answer them. Include how to handle "I'll cancel then."

Before you start, ask up to 3 clarifying questions if needed.

Price Increase Announcement