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Re-Engagement Email for Dormant Customers

communicationNEWITY
Write a re-engagement email for a customer who hasn't purchased or booked in a while:

- **Business type:** [salon / landscaping / retail / restaurant / professional services / other]
- **Time since last interaction:** [3 months / 6 months / 1 year or more]
- **What you're offering to bring them back:** [special offer / new service / "we miss you" message / no offer, just check in]
- **Customer's first name:** [Name]
- **Tone:** [warm and personal / lighthearted / direct with a clear offer]

**Structure:**
1. Personal opening that references the time passed (without making it awkward)
2. Brief reminder of what you offer and why they chose you before
3. The offer or reason to come back (if any)
4. One clear CTA: book / shop / reply to this email
5. Warm sign-off

Keep it under 150 words. The tone should feel like a message from a person, not a marketing blast.
re-engagementwin-backdormant customersemailretention