Ad Copy for Google or Facebook

Write ad copy for the following paid advertising campaign:

- **Platform:** [Google Search / Facebook / Instagram / both Google and Facebook]
- **Business type and what you sell:** [describe in 1–2 sentences]
- **Offer or hook:** [discount / free estimate / seasonal promotion / new product / lead magnet]
- **Target audience:** [describe who should see this ad — age, location, interest, or intent]
- **Key benefit or differentiator:** [what makes you the best choice]
- **Destination:** [website landing page / booking page / phone call / store visit]

**For Google Search Ads, provide:**
- 3 headlines (max 30 characters each — these are hard limits Google will reject if exceeded)
- 2 descriptions (max 90 characters each — also a hard limit)
- 2 display path options (up to 15 characters each)

**For Facebook/Instagram Ads, provide:**
- Primary text (aim for under 125 characters so it doesn't truncate on mobile)
- Headline (aim for under 40 characters)
- CTA button label [Learn More / Book Now / Get Quote / Shop Now / Call Now]

Include one variation for each platform that leads with the offer, and one that leads with the benefit.

**Important — character limits:** After writing each headline and description, count the characters and verify it is within the limit. If any item exceeds the limit, rewrite it shorter. List the character count next to each item so I can confirm.