7-Day Social Media Calendar

Create a 7-day social media content calendar for the following business:

- **Business type and what you sell:** [describe your business in 1–2 sentences]
- **Target audience:** [homeowners / small business owners / local community / professionals / other]
- **Platforms to post on:** [list each one — Instagram, Facebook, LinkedIn, TikTok, etc.]
- **Posting plan:** [one post per day cross-posted to every platform / one post per day per platform (so 7 × number of platforms) / one platform per day rotating]
- **Business goal for this week:** [promote a sale / grow followers / drive bookings / build brand awareness / other]
- **Tone:** [professional / playful / educational / inspirational]
- **Anything to avoid or highlight:** [upcoming holidays / current promotions / content types to skip]

**Output format:**

Produce a calendar that matches the posting plan above. For each post, provide:
- **Day and platform**
- **Content type** (tip, promotion, behind the scenes, testimonial, question for followers, etc.)
- **Caption** (ready to post, including any relevant emoji if appropriate and 3–5 hashtags appropriate to that platform)

If the plan is "cross-posted," still adapt the caption for each platform's norms (shorter on X/Twitter, more visual cues on Instagram, more professional on LinkedIn).

Balance promotional posts with educational or engaging content — aim for no more than 2 direct promotional posts in any 7-day window per platform.